Isuzu Experience Centre

How do you integrate two brands to depict the experience of “ISUZU Life”?

A PERFECT BLEND OF LIFESTYLE AND ADVENTURE COMES TO THE HEART OF MUMBAI TO SATIATE THE PURSUIT OF YOUNG AND VIBRANT MUMBAIKARS.

ISUZU, the manufacturer of world-renowned lifestyle & adventure pick-up – V-Cross and India’s leading speciality coffee company, Blue Tokai Coffee Roasters, have come together to brew a sense of liberation from the monotony. Here is the ISUZU Brand Showroom, to be popularly known as ISUZU Café, set amidst the upscale South Mumbai neighbourhood of Nariman Point, offering a whole new experience of ‘ISUZU life’ in a café setting.

The ISUZU Brand Showroom is a place for conversation and designed to rejuvenate those who need to break away from their routine. The relaxed and easy going café will permanently showcase the ISUZU D-MAX V-Cross and mu-X Sports Utility Vehicle and one can touch and feel these machines and can take a test drive too.

While Isuzu is well known in India for it’s commercial vehicles, it’s passenger vehicles aren’t as popular. The Isuzu Cafe was designed in order to be distinctly different from a dealership or a showroom, showcasing the non commercial automobiles in a setting that’s warm and inviting.

Given that the space is a multi use space that would adapt itself for various uses, eg. a coffee shop, a space for events as diverse as stand up comedy shows to band performances, and have cars on display, the graphics were subtle. Elements that hint both at the experience to be had with the vehicles (the thrill of adventure!) and the more technical aspects of the cars (the engines, the power, etc.) are interwoven in the graphics within the space.