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Swishwiffling Storyworlds

How do you make adult visitors in the Roald Dahl Museum look beyond their romanticised memories of his stories?

 
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In the build-up to the centennial Dahl Day celebrations in September 2016, Swishwiffling Storyworlds is a proposal for a series of after hours book club events at the Roald Dahl Museum and Story Centre. Dealing with the importance of stories and the influence they have on our lives, Swishwiffling Storyworlds' reintroduces Dahl's stories to adult fans, making them reflect upon their romanticised memories of the story's characters as children, and compare them to their understanding of the same as adults. The event aims to investigate the life of characters in Dahl’s stories, not just in the mind of the writer, but also in the mind of the reader when they are reading it, and when they recollect it later on.

Layering of content for different audiences is an issue faced by a lot of museums today. The point of layering is to provide enough different exhibition strategies that will satisfy the needs/motivations of the visitor that urged them to come to the museum in the first place.This children's museum doesn't currently have much for adults to do, making them wish for just-a-little-more-Dahlness everytime they visit. Using time as a way to layer an experience within the museum, the twisted book readings scheduled for Friday evenings are intended for grown-ups who can visit the museum as a 'lates' experience.

The event for 'Matilda' was detailed as a sample.

 
 
Positioning Swishwiffling Storyworlds within the existing Dahl-esque spaces

Positioning Swishwiffling Storyworlds within the existing Dahl-esque spaces

Dahl's various Diegeses(the story world) and what Swishwiffling Storyworlds takes from them

Dahl's various Diegeses(the story world) and what Swishwiffling Storyworlds takes from them

The Hero's Journey of the audience member as they progress through the event. Read clockwise.

The Hero's Journey of the audience member as they progress through the event. Read clockwise.

 
 

 
 

TEST RUNS

TEST RUN 01

WIP Show at Central St. Martins. Visitors were amused by the box, but sometimes looked at content in the wrong sequence.

TEST RUN 02

The Southbank Centre. Groups of families were tested on. Adults responded better without children around

TEST RUN 03

 
 

 

Swishwiffling Storyworlds

A series of five events (one every month) to be held in the Roald Dahl Museum and Story Centre. Each event will take place in a space that is thematically related to the book being covered

Plan of the museum (Provided by the Roald Dahl Museum and Story Centre)

Plan of the museum (Provided by the Roald Dahl Museum and Story Centre)

Renders of the space

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ROLE + COMPETENCIES 

RESEARCH • CURATION •  STAKEHOLDER PRESENTATION • SPATIAL DESIGN • EXPERIENCE DESIGN • SPATIAL ILLUSTRATION • PUBLICATION DESIGN + DOCUMENTATION • PROJECT MANAGEMENT

Swishwiffling Storyworlds also has creative inputs from Abhishek, Agnieszka, Ishita, Nirmita, Prachi and Praneti.